As seen here:
www.bloomberg.com/news/2012-02-17/f-commerce-trips-as-gap-to-penney-shut-facebook-stores-retail.html
F-commerce is a flop (as we predicted), while social may be running strong it won't result in conversions. If you want conversions you better look towards the marketplace, or innovating on your own website in ways that a marketplace can't.
